Today’s CBOT trade was all about the WASDE with markets trading quietly lower before the report’s noon ET release. The report, while mostly in-line with expectations, elicited a swift, selloff reaction from the markets after its release, as the USDA increased ending stocks for all the major U.S. commodities. That selloff was subsequently reversed in soybeans due to the effects of drought in Brazil and Argentina and the corn market similarly pared its losses such that old crop futures ended 1-2 cents lower. Funds were modest net buyers in the soy complex and net sellers in wheat, but the CBOT is apt to remain range-bound going forward while additional clarity comes regarding the South American crops. The January WASDE was...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.