The CBOT traded a mixed day with wheat futures posting a strong rally and the soy complex falling back after a strong start. Corn futures were under pressure for most of the day but survived with only modest losses. Funds appeared to be selling corn on anything resembling strength while early soybean strength attracted long liquidation ahead of next week’s WASDE. Traders are expecting the WASDE to show larger export forecasts and smaller ending stocks, so WPI sees opportunities in pricing needs at current levels or getting long. Less than 20 percent of the U.S. corn and 13 percent of U.S. soybeans are left to be harvested, per this week’s Crop Progress report. Farmers harvested an additional 10 percent of the corn last we...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.