The CBOT opened with a weaker tone and kept that mentality through the day. Soyoil firmed against soymeal and soybeans while corn and soybeans traded mostly lower in tandem. Wheat and livestock futures fell back as well amid uncertainty about China’s commodity “shopping list”. As WPI noted yesterday, our sources close to trade negotiations suggest there will be some parts of the agreement that never come to light. Consequently, for some (still unknown) products, traders will simply have to go back to classic commodity market analysis - watching exports and cash market trends – rather than plug a specific import commitment into balance sheets. Speaking of import numbers, China early this morning announced that it wil...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.