It could get exciting, but probably not. Barring any breakthrough buying the market is going to hold steady awaiting next week’s USDA WASDE report. Maybe some short covering, but there are just too many uncertainties for any big bets to be made. And, there is no reason for volumes to get very large as well. But there are still points of notable interest. China will cut tariffs next week on 1,717 tariff lines potentially worth $75 billion in trade. Large soybean purchases are currently going to lower priced Brazil, and there are reports that wheat purchasing by China in the TRQ’s forced open by Washington are going to France. But optimists say that China will begin stocking its summer needs from the U.S. – at least t...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.