The CBOT continued its strength on Wednesday, buoyed largely by rising Russian/Ukrainian FOB wheat prices and continued strength in the Brazilian real. Despite improving weather for Europe and the Black Sea region, the market remains concerned about Black Sea supplies, especially after Ukrainian officials cut their estimate of the country’s wheat production. Interior Russian prices are above the export market, suggesting early season exports could be slow and small. Funds were net buyers of soybeans, soymeal, and wheat, while selling soyoil and remaining basically flat corn. The U.S. weather forecast for the coming 10 days features modest dryness across the Central Plains and Iowa while a storm pushing up from the Gulf will send rain...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.