Expectations of crop tours finding yields below USDA’s latest estimate gave the CBOT a boost to end what has otherwise been a bearish week. Private yield estimates prompted a round of short covering in the corn and soybean markets, while wheat was left largely directionless. Cattle prices remain under pressure from last Friday’s packing plant fire, and deteriorating fundamentals sent hog prices lower. Funds were (somewhat obviously) aggressive sellers this week but still slightly net long as of Tuesday as Monday’s limit-down close likely curtailed some trading activity. Commercials, on the other hand, actively pared back their corn short as end users secured coverage on this week’s break. Both funds and commercials...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.