The CBOT was somewhat muted during the day session after trading strongly into the green during the overnight. Yesterday’s Crop Progress report that found slower corn/soybean harvest progress than was expected was the catalyst for the overnight rally. By the day session, however, the market’s focus returned to demand, which remains staunchly bearish corn and the bullishness of which is fading for soybeans. U.S. corn is still priced at a premium to South America and is nearly even with FOB prices for Ukraine’s huge crop. There doesn’t seem much hope for U.S. exporters to gain competitiveness this fall. Moreover, while FOB NOLA soybeans are presently the cheapest globally, that competitiveness disappears for Feb...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.