U.S. trading offices were likely only half-staffed today and possibly less than that. It is always tempting to expand a Thursday holiday into a Wednesday-Sunday affair, especially when grain markets are doing little of significance. That certainly describes their performance of late, and the result has been very light trading volume. Of course, that means it is easier to push prices around. The negative side of the soybean futures range occurred mostly during the overnight session in response to a statement from the U.S. Trade Representative (USTR) that China had not altered its unfair trading practices – hardly a surprise since those are the reason for the current trade dispute. Meanwhile, grain futures prices did not stray far from...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.