It has been more than 10 days since the Trump-Xi meeting in Buenos Aires wherein, according to President Trump and others in attendance, China agreed to purchase a large quantity of U.S agricultural and energy products. Yet there is no apparent sign to date that actual business has occurred. Grain and soy markets were initially lifted by word of the impending purchases, and they continue to generally maintain hope even though nothing has happened. The reason is that nearly every day something comes along to keep hope alive. Yesterday it was a report from Bloomberg that China intends to buy 5-8 MMT of U.S. soybeans. Today it was word that U.S. Treasury Secretary Mnuchin and U.S. Trade Representative (USTR) Lighthizer spoke with Vice-Premier...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.