Overnight trading started higher with a dead cat bounce from Friday’s USDA-report-induced losses. The market eventually turned lower, however, and corn ended down 3 cents while SRW wheat lost 6 ¼ cents. Soybeans managed to hold small gains (4 ¼ cents) after the weekend news that President Trump and Xi had a “good” meeting at the G-20 Summit. The meeting prompted Chinese officials to claim additional purchases of U.S. agricultural products would soon occur, though details were not provided. The market’s expectation is that any such purchases will wait until after a deal is officially inked. The day session opened weaker than expected with negative technical developments on the charts leadin...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.