Trade at the CBOT was mostly lower heading into Thursday’s Grain Stocks and Prospective Plantings reports from the USDA, but wheat futures managed to find midday support and settle higher. Wheat’s strength came from another week of cautious gains in Russian FOB offers, which is seen as lessening that country’s grip on the global export market. Corn and the soy complex, however, were steady/lower all day with traders increasing bearish bets ahead of the acreage report. Soybeans have a slight advantage on profitability this year and so should see a large area increase, but farmers like to plant corn and the industry seems to have issued another round of upward revisions to corn planting estimates. More importantly, without a...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.