All was well until a weak export sales report and improved prospects for South American rains triggered a get out quick mentality. Soybeans had edged up to a new contract high and then it was sell stops and profit taking. Soybean longs had a restless morning with corn and soybean traders feeling fortunate that it was not any worse. When all was said and done, it took large volumes of trades before losses were pared in half. The day left some things to think about. South American crops are beginning to come on-line and while they will take time to get to volumes, Chinese buyers will seek to be patient and save a lot of money. This does not change the underlying fundamentals, but it does evidence market changes that threaten the bull. ...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.