The trading before a major WASDE report always entails differing vibes. It is more volatile when there is wide variance in expectations, and more subdued when the mood is more sublime. This might count as the latter except where it wasn’t. The volume trading corn, wheat and soybeans has been low or declining. Yet, SRW set a new contract low, even as it readily bounced back from the descent. Volume dropped in lean hogs even as it set a new contract high. But the volatility in corn and soybeans has now been missing for several sessions. Reports Export Sales: The session started with USDA releasing its report on last week’s Export Sales. The data looked messier than it is due to the holiday shortened week that it...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.