The CBOT tried to rally overnight and posted some slight gains heading into the morning break, but thereafter the market quickly found selling pressure. Monday’s favorable Crop Progress and conditions report from USDA offered much of the justification for the selling pressure and helped send corn and wheat – and to a lesser extent, soybeans – sharply lower. One interesting dynamic in the corn market Tuesday was the last-minute liquidation of a relatively large open interest holding in May futures with first notice day occurring on Wednesday. That helped drive some selling in old crop futures and generally set a bearish stage for the market. The soy complex struggled with soyoil falling on weaker energy markets and skeptici...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.