The CBOT opened higher in an attempt to stabilize after succumbing to pressure from negative political news, technical weakness, and improving weather/supply prospects for U.S. crops. That strength was short-lived, however, as funds returned as net sellers and pushed markets below key support levels. The market is increasingly focused on the 30 June acreage report that is expected to increase planted area for corn and soybeans. Kansas City wheat led the grains lower, but corn managed to find support near mid-day and the July contract finished higher for the day. The soy complex remains weak, but signs of support are beginning to show. Outside markets were mostly weaker with inflation expectations increasingly on investors’ and...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.