The CBOT seemed to enter a consolidation/congestion phase on Tuesday as traders are looking forward to next week’s February WASDE. Many are looking for USDA to make adjustments to the South American production forecasts, but with private firms generally increasing expectations WPI doubts the agency will make major revisions until March. Corn futures were mostly steady, trading an inside day on the charts but sticking close to their contract highs. Soybeans and wheat continue to weaken in light trading volume and price action is increasingly worrisome for soybean bulls. Funds were modest net sellers on the day, though trading volumes were anything but interesting. The South American weather forecasts are highly variable with thi...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.