CBOT grain and oilseed futures were mostly lower on Wednesday as traders reduced risk ahead of Thursday’s market closure and the shortened trading day on Friday. While the dynamics of futures exchange trading hours played a role in the day’s trade, the general lack of fresh news was the bigger factor. Traders of corn and soybeans remain intently focused on Brazil’s weather, which offers plenty of near-term showers but expected precipitation volumes will be below-average. That’s creating more volatile trade in these markets, though price action was subdued on Wednesday. The major theme of the day was cleanup trade heading into the holiday, after which traders will adjust their outlooks based on the South American weat...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.