The CBOT was higher once again with wheat, corn, soybeans, and soymeal all scoring new rally highs and bullish technical victories. In wheat in particular, fund managers are working hard to cover shorts as the technical outlook rapidly shifts bullish, which has driven much of this week’s trade. That story is present but to a smaller extent in soybeans and corn, where expectations for record large yields and large crops later this autumn temper the current rally. Short covering and its rally potential dominates the near-term outlook for corn and soybeans, but WPI remains bearish these commodities in the long run. Conversely, WPI remains bullish wheat through the autumn, but we are concerned about the near term market action once funds...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.