The CBOT settled lower under a mix of profit taking and position liquidation after a weekend of mostly favorable weather across South America. Funds were heavy sellers in corn and soybeans, selling some 15,000 and 20,000 contracts, respectively, in each market. The CBOT tends to weaken in the spring and traders are looking to use that pattern to book profits and re-adjust portfolios while awaiting yield data from South America. This is most likely merely a pause in the bull market, not an end to it, as demand-side factors remain staunchly supportive. The weekly Export Inspections report was bullish soybeans with shipments rising 11 percent from the prior week and exceeding their needed volume by 3.5 times. The soybean shipment figure...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.