Thursday and Friday are the last two days of the month with a three-day weekend present to kick off September, which helped create a “risk off” short covering tone in the markets. Consequently, the major CBOT ag markets were all higher for the day with additional fundamental developments offering support as well. The U.S. weather is going to be a bit hotter and drier over the next week, which could shave off a few bushels from the national corn and soybean yields. Wheat futures rose on continued expectations for a small French crop with quality concerns still lingering and perhaps increasing. One of the big items for the day was the strong rally in CBOT soyoil, which finds itself in the odd position of being “cheap”...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.