Reactions to news headlines dominated Tuesday’s commodity trade with markets selling off in defensive, risk-off price action. As is discussed in more detail below and in nearby pages, bearish news hit the markets from the overnight collapse of a bridge in Baltimore, Maryland that closed the city’s port and from confirmation that Highly Pathogenic Avian Influenza (HPAI) has crossed from birds to mammals, specifically dairy cattle in Texas. This prompted a sharp wave of selling in cattle futures and the broader economic and export concerns from the Port of Baltimore closure pressured grains. Funds were aggressive net sellers in the cattle markets and added to shorts in the grain complex ahead of this week’s USDA reports. Hi...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.