Grains markets came under pressure again on Tuesday with USDA’s positive Crop Conditions report Monday evening reassuring traders and analysts of excellent yield prospects for this year. The report was most bearish corn where ratings hit another five-year seasonal high as the crop is silking in line with normal levels and doing so under ideal weather. The weakness in corn created a little spillover selling in wheat and soybeans, though the latter market continues to find solid technical support. Conversely, cattle futures rocketed to new contract and all-time highs for the day with packer margins finally turning green and beef demand remaining strong. Corn & Soybean Price Outlook WPI recently spent time exploring different g...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.