CBOT grain markets were higher to start the week while the soy complex drifted lower amid little fresh news and a lack of international buying interest. Corn received support from follow-through buying based on last week’s ProFarmer yield estimates as well as additional reports of poor corn yield potential over the weekend. Ukrainian forces started an offensive in the southern part of the country that, combined with last week’s strength, was believed to be responsible for wheat futures’ rally. Heading into the fall, the world markets seem to be realizing that wheat and feed grain supplies are not as ample as previously thought while long-term oilseed demand remains opaque. The weekly Export Inspections report leaned...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.