The CBOT resumed its downward trend on Wednesday with corn and soybeans abandoning any of the prior day’s strength while wheat futures wobbled but remained near Tuesday’s highs. Corn futures scored new contract lows with little fresh news available to offer support and favorable weather outlooks for South America provided reassurance of ample global supplies. Soybeans pushed lower as well amid the growing competitiveness of Brazil as its harvest ramps up and as China booked as many as 12 cargoes earlier this week. Wheat futures largely clung to yesterday’s gains but made limited upside progress amid the weakness in corn and soybeans. The overall backdrop for U.S. grain and oilseed markets is bearish and, knowing this, fund...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.