Trade at the CBOT was dynamic and interesting on Monday with early-day weakness sending wheat, corn, and soybeans all to fresh lows while late-day short-covering and buying pulled the latter two markets higher. Soybeans scored double-digit gains for the day while the corn market could only manage to come within a few cents of Friday’s close. Weather concerns ahead of this week’s fundamental reports drove the rallies in both markets and traders are increasingly hesitant to be overly short going into this week’s market-moving reports. Wheat, however, continues to see a steady stream of bearish news, this time from forecasts of rain across Russia and a strong harvest pace in the U.S. positioning for the Acreage and Grain Stoc...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.