After higher closes overnight (except soymeal), markets showed follow-through and opened higher this morning (except soymeal). While corn, wheat, and soyoil maintained gains into the close, soybeans and soymeal could not follow the pack. Wheat was the clear leader today, boosted by reports of production cuts in Canada and France contrasting with several tenders by buyers. Support under corn must reconcile potentially lower demand from China offset by plausibly lower yields in the U.S. crop currently beginning harvest. Early reports of disappointing yields are not an ordained outcome, but crops are ahead in maturity and lacked the moisture usually needed to have a bumper crop. The U.S. weather outlook remains warm and dry, perfect for...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.