The CBOT ended sharply higher on Friday afternoon with corn, soybeans, wheat, and soyoil all posting new contract highs. Early trade was muted/lower as USDA’s confirmation of 1.36 MMT of corn sold to China elicited a “sell the fact” response. Chinese purchases have been rumored all week and USDA’s announcement was expected and did little to bolster markets. China is thought to have also secured 3-4 MMT earlier this week, of which some is coming from the Gulf during October-November and some in December-January from the PNW. Chinese demand remains robust and places greater reliance on U.S. new crop supplies amid the Brazilian safrinha crop’s plight. Moreover, China’s aggressive new crop import pace runs co...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.