The CBOT started Wednesday’s session lower in overnight trade but stronger energies and soyoil pulled soybeans higher for the day. Grains were weaker, led by corn, as a lack of fresh news weighed on markets and created profit taking incentives. China is reportedly in the market for U.S. new crop corn and soybeans but confirmation that the Middle Kingdom booked Ukrainian corn pressured American markets. Overall, trading volume was modest, and few contracts posted meaningful technical developments. The CBOT seems to be entering its seasonal period when weather and crop conditions elicit the biggest market reactions. Yesterday, the markets digested the updated weekend weather forecasts (which are mostly concerning for the U.S. Cor...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.