The CBOT renewed its early-week strength at mid-week and turned higher with soybeans and soymeal in the lead. Fresh news was light for the day, but markets responded positively to rumors of export business getting done for soybeans and soymeal, with wheat gaining on an increasingly warm and less-snowy forecast for the U.S. Plains. Corn was caught between soybeans and wheat and pushed higher to take back all Tuesday’s losses, but the market lacked much fundamental conviction. The day’s trade points out the range-bound nature of current ag commodity trade with few willing to take risks on breaks or rallies ahead of the January WASDE. Outside Markets U.S. stocks were mixed at mid-week with the NASDAQ advancing while the...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.