The CBOT was mixed to close the week with traders seeming to take a break after this week’s generally bearish price action. There was notable short profit taking that helped the soy complex, while corn and wheat continued to drift lower amid weak technicals and bearish fundamental sentiments. July options expired today but that did not seem to drive volatility or price action in any significant way. More important was the fact that the market is starting to prepare for the June Grain Stocks and Acreage reports that will come out on Friday, 28 June, which seemed to blunt some of the day’s volatility. Technically, markets feel defensive and are likely to open lower next week, but WPI expects the looming reports will minimize downs...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.