Ag markets were higher with support coming from a rally in crude oil and broader energy markets after the U.S. removed Venezuela’s president from power over the weekend. The move has direct bullish implications for crude oil supplies in the near term, which should help broader commodity markets as well. The surprise events in South America triggered short-covering at the CBOT, a move which was already underway following Friday’s bullish technical developments. Monday’s trade reflected a sharp switch in grain traders’ mentality, with bulls clearly gaining the upper hand. With the political uncertainty in the crude oil markets likely to provide near-term support, grains seem poised for some additional upside. Furtherin...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.