Except for lean hog futures, the CBOT and CME markets were higher on Tuesday in a combination of bullish factors. The day’s strength started after the Wall Street Journal reported that President Trump told aides he is willing to end hostilities in the Middle East even if the Strait of Hormuz remains mostly closed. That sent waves of hope through macroeconomic markets and pulled crude oil lower, with this reaction helping boost ag markets. Then, of course, there were the USDA reports: the quarterly Grain Stocks and the Prospective Plantings issues. As detailed below, the Grain Stocks report was mostly neutral for the major grain and oilseed markets with high stocks coupled with strong Q2 demand, which allowed markets to focus on the ac...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.