The primary drivers of Monday’s grain trade were, of course, the U.S. and Israel’s weekend attacks on Iran that killed the latter country’s Supreme Leader Khamenei and the subsequent cascade of impacts on global markets. WPI covers these impacts in more detail in our nearby article, but here we briefly note that energy markets rallied sharply on the threat to global crude oil and LNG supplies, and freight markets are avoiding the Persian Gulf and, more broadly, the Middle East. The weekend events don’t have much impact on global grain trade other than increasing the difficulty of supplying some importers with human and animal feed needs, but routing vessels around the Suez Canal and Red Sea (again) will tighten dry-b...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.