The CBOT turned mostly higher to start the week amid some bullish fundamental developments and funds covering shorts after the market’s recent and wildly profitable plunge lower. Corn was the upside leader with the May contract posting a bullish key reversal on the chart as export inspections jumped following the recent price slide. Wheat followed with support coming from hot and dry conditions in the U.S. Plains states this week that could be a harbinger of spring drought. Soybeans also scored slight gains for the day but that seemed to mostly come from spillover buying and short covering amid oversold conditions rather than a shift in the fundamental outlook. While Monday’s rally may offer some relief for bulls and give produc...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.