Receding concerns about another round of economic lockdowns from the Omicron COVID-19 variant sent macro-markets and the CBOT higher on Tuesday. News broke that President Biden will make an announcement regarding the federal government’s plan for dealing with Omicron, but economic lockdowns are not part of the agenda. That put macro markets in a good mood and offered secondary support to the CBOT as well. The CBOT rallied on concerning weather for Argentina and southern Brazil, with the latest forecasts still trending drier over the next two weeks. Combined with frost/freeze worries in the Black Sea and growing drought in the U.S. Plains, world corn, soybean, and wheat crops are all facing signifcant threats right now. In respo...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.