The market was called lower and it opened that way but then spent the rest of the session trading both directions before closing mixed. The mindset was to be lower based on COVID shutdown fears, but the USDA Export Sales report evidenced ongoing demand. Fundamental S&D has not changed. Lockdowns affect macros but commodity disappearance not so much, especially not now that the supply chains are experienced at managing it. However, a lockdown could affect things like ethanol demand, which has just started to recover along with production. The market should have hit lows today as demand prevents further bleeding. The up and down of the market today showed a search for the top and bottom; the greater proximity toward the bottom will attrac...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.