The U.S. Midwest received heavy snowfall this weekend and as snowflakes drifted lower so – apparently – did CBOT traders’ sentiments. The ag markets were almost entirely on the defensive to start the last month of the year with soyoil being the only major market to see meaningful gains. Technical factors were key in driving corn, soybeans, and soymeal lower while bearish global supply outlooks pressured the wheat market. USDA released two sets of export data this morning – the Export Inspections report for 27 November and the Export Sales report for 23 October – and the data were mixed and not conclusive enough to support any sustained buying. A lack of daily “flash” export sales news from USDA also...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.