The CBOT saw early pressure develop after the USDA Crop Progress and Conditions report was more favorable than expected for corn, soybeans, and wheat. Despite some dryness and uneven weather over the past few weeks, conditions ratings were generally steady, and – surprisingly – in the case of soybeans, higher. Soybeans were able to shake off those effects on news of pending trade talks between the U.S. and China, but corn could not lose the big-yield blues for the day. KC wheat also fell and hit new contract lows Tuesday, with expectations for larger crops from the EU and Russia working against values. Of course, the day’s fireworks were in the cattle markets where insane beef demand and a shortage of cattle continue to fu...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.