CBTO trade on Monday was all about positioning for Wednesday’s WASDE report from USDA. Traders took out some of the weather premium that was bid into soybean and corn futures while they unwound long soy/corn versus wheat spreads. Position squaring and spread trade was dominant today with the index fund rebalancing effort adding volume to the day’s trade. The Export Inspections report was neutral soybeans while leaning bearish corn and soybeans. Corn exports were once again below their weekly target, though USDA revised last week’s exports higher by 6 Mbu. Similarly, wheat inspections were less than half their target volume and in-line with last week’s shipments. Soybeans were surprisingly bullish with China an...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.