CBOT markets opened sharply lower on Tuesday as profit taking and pre-holiday position evening/liquidation pressured markets. Rumors of China cancelling some of its soybean bookings from the U.S. further pressured values, as did thoughts that some U.S. February shipments could be switched to Brazil. Wheat was the upside leader as world demand is looking firmer heading into the New Year. Afternoon confirmation that La Nina conditions in the Pacific Ocean are strengthening helped pull soybeans and corn off the day’s lows and to nearly unchanged or slightly higher closes. The latest ENSO forecast confirmed that La Nina conditions are present and issued a 95 percent chance that the weather event will continue into Q1 2021. The fore...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.