Wheat opened higher but the rest of the board was seeing red at the open. The market mood is cautious given improved weather in South America and uncertainty around President Trump’s pursuit of tariffs against trading partners. However, less than an hour following the open soybeans and cattle turned higher, with corn joining the higher turn a little bit later. Still, it was an overall choppy day. Last week’s export sales reinforced the bullish view toward wheat and corn, and the bearish mood toward soybeans where new commitments were at multi-week lows. Soymeal sales declined and soyoil hit washouts. The screw has turned for the soy complex, though there was an MY 2025/26 sale of 24.3 KMT of soybeans. But by comparison, ne...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.