Soybeans and soyoil held their gains from higher overnight closes, but the guidance of being higher to neutral overnight in corn, wheat and meal was rejected by day traders. Neither solid corn export sales, weather concerns in European and Chinese wheat, nor the prospect of trade agreement relief could turn around grains. There was a new contract low in wheat, and of course new contract highs in cattle. Speaking of trade agreements, around the same time the EU was announcing a list of American products facing retaliatory tariffs, the White House was bragging about a trade deal with the United Kingdom. Markets chose the hope of the latter over the risks of the former. Notably, the ink isn’t quite dry yet on a bilateral U.S.-UK tr...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.