CBOT futures were higher to start the week with wheat leading the rally. Drought in the U.S. Plains, too much rain in eastern Australia, and geopolitical concerns in the Black Sea all combined to drive Paris, Australian, CBOT and KCBT wheat futures to new contract highs. Corn was pulled higher through spread trade and spillover buying while soybeans and soyoil rallied on higher crude oil prices. Funds were surprisingly active ahead of the holiday-shortened trading week in the U.S. and were net buyers across the board. World wheat futures were higher, due partly to Russia’s continued efforts to amass troops near the Ukrainian borders. While the odds of a Russian invasion of Ukraine are low, such an event would undoubtedly lead t...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.