Wheat Argentina’s wheat harvest continues at high speed with 12 percent harvested this week. The total has now reached 45 percent of the planted area. Surprises are coming from the nucleus regions with yields above estimates, bringing an additional 430,000 MT to the area. Per Rosario Stock Exchange, the estimated volume for the nucleus region increased from 7.1 to 7.53 MMT - an all-time high. The primary reason for the yield increase is higher fertilizer application this year. So far, official crop estimates are still between 20.3-20.4 MMT, but WPI suspects the final crop will be bigger, likely near 21.2 MMT. The south of the Buenos Aires province hasn’t started harvesting yet, but the crop looks fine and average yields...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.