Politics and “Agro Dollar” Rumors In an environment plagued by rumors and uncertainty, Argentina has become a country where normal business operations are nearly impossible. The constant prospect of new announcements tends to paralyze markets. Ultimately, the announcements are delayed forcing operations to come to a halt. Currently, there's talk of an "agro dollar," which might or might not include soybeans, corn, sunflower, and barley. However, they are just rumors with no official announcements yet to be made. In all cases, the parties most impacted by the rumors and uncertainty are the farmers and intermediaries (mills or local customers of corn/soybeans). Farmers are always the most directly hit by market interventio...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.