Mediterranean/Middle East/North Africa/Africa – MEA Region Jordan increased its domestic price for wheat flour by 2.8 percent. This is the selling price set monthly by the government for sales by local flour mills. According to officials, this will not affect the local price of bread which has been fixed since 2018 and is subsidized by the government. The price of wheat sold by the government to flour mills also increased by 2.8 percent. Egypt set its 2025 local wheat procurement price at 10 percent higher than the 2024 level – Egyptian pound 2,200 per ardeb ($42.85/ardeb) an ardeb is equal to 150 kg. Egypt’s local wheat harvest will begin about 15 April. Egypt’s imports of maize are expected to be lower in coming we...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.