Regional Updates MEDITERRANEAN/MIDDLE EAST/NORTH AFRICA According to recent reports, India will export about 400,000 MT of corn in June and July with some of the exports going to Bangladesh and Sri Lanka and the rest to Asian destinations. For the first time in several years, Indian corn is price competitive in international markets and, due to COVID-19 causing a slow-down in the local poultry industry, India now has corn available for export. India is expected to export 2.6 MMT of corn this year – reportedly the highest level in seven years. Algeria has banned the discharge of a vessel of 33,000 MT of Canadian durum wheat for “not complying with standards agreed”. The problem is said to be insect infestation and...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.