Markets Not Government A common refrain from U.S. agriculture groups is that they prefer to get their income from the market than the government. Most of their income is derived from the market but it looks more romantic than real when one considers that government supplements determine the breakeven for many row crop farmers. With global markets in turmoil under Trump trade policy, clinging to government bailouts is the only practical result. Senate agriculture leaders are proposing yet more bailout money for farmers via a “bridge” until later this year when higher reference prices and expanded crop insurance access take effect. Idealizing a free trade world and living in one are two very different concepts. Fueling and B...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.