Global pork exports have grown by 66 percent over the past decade, with China a major reason for the expansion. A major driver for China’s expanded imports over the past year-plus has been African Swine Fever. Now that ASF is under control and China’s domestic hog herd is expanding rapidly, major pork suppliers like the EU, U.S., Canada, and Brazil are searching for new market opportunities. There are none that are of the scale of China, but there are possibilities. On the supplier side, 90 percent of all pork exports originate in the EU (38 percent), the U.S. (29 percent), Canada (13 percent), and Brazil (10 percent). The EU has gained the most sales by tonnage and Brazil has had the highest percentage increase in sales (108 p...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.