Forecast for Brazil’s Soybean Crop Increased Brazil’s crop supply agency (CONAB) this week increased its forecast for the 2020 Brazilian soybean crop. Its latest forecast is for a crop of 124.205 MMT (4.563 million bushels), up from its February forecast of 123.25 MMT (4.528 billion bushels). The crop is based on an area of 36.82 million hectares (90.98 million acre) and an average yield of 3.373 MT/hectare (50.15 bushels/acre). Brazil produced 115.03 MMT (4.226 billion bushels) of soybeans in 2019. Argentina’s Soymeal and Soyoil Exports Down Thus Far in 2020 A combination of a tight supply of soybeans and the closure of the country’s largest soybean processor has caused Argentina’s exports of soymeal and so...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...